|Bob Ward has over 25 years of public and stakeholder opinion research experience, specializing in corporate image, reputation and issues management.
Ward's approach focuses on solvoing his clients' business problems using research to inform the decion-making process. His counsel and research has guided a wide range of client engagements, from product liability crises, high profile litigation, long-term reputation measurement and mangement, to message development supporting everything from rebranding universities, launching advocacy groups, product roll-outs, and public affairs campaigns designed to influence policy makers.
Prior to forming Fabrizio Ward, he headed the Washington, DC office of GfK, leading its Issues Management research group. He has worked for the polling firm Public Opinion Strategies and was a senior vice president at Fabrizio, McLaughlin & Associates.
Ward's professional roots are as a campaign pollster, electing local, state, and federal candidates. Although his career in politics began on the Republican side, Ward has tackled issues on behalf of clients with diverse ideological outlooks, left, center and right. Ward says, "My personal political views are irrelevant. My job is to design and conduct the best research, and to best apply the research findings to solve my clients' problems."
Ward has conducted research across the globe in both the developed and developing worlds including Canada, Europe, Central and South America, Asia and Australia.
His political work extends to internation elections in Europe, Asia and Africa.
Ward holds a B.A. from American University's School of Public Affairs. He and his family live in Washington, D.C.