Fabrizio Ward Opinion Research and Strategy
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Fabrizio Ward is an opinion research and consulting firm focused on supporting successful communications. Our job is to help organizations meet their business objectives by providing research-based insights that bring clarity to a situation and provide recommendations to guide decision making.

Our clients have varied objectives, from surviving crises, managing issues, influencing public policy, enhancing reputations, seeking competitive advantage. But their common thread is the desire to have the most effective communication plan possible. One that targets the right audiences, strikes the right tone, avoids unwinnable battles, delivers the most compelling messages and achieves the objective.

Fabrizio Ward is a member of AAPOR and abide by the AAPOR Code of Professional Ethics & Practice.
Tony Fabrizio's client base is global in scope, serving internationally prominent clients on three continents. He has earned a reputation among the leading survey researchers and campaign strategists in the nation. His knowledge of and experience with opinion research (quantitative and qualitative), media advertising and crisis management enable him to excel as a political and corporate strategist.

In 1996, Fabrizio served as chief pollster and strategist to Bob Dole's Presidential campaign. He also has served over the years as a key advisor to more than a dozen U.S. Senators, scores of U.S. Congressmen and numerous Governors and other statewide elected officials, as well as the Republican National Committee, the National Republican Senatorial Committee, and the National Republican Congressional Committee.

Furthermore, Fabrizio has served numerous Fortune 500 corporations including Visa, Hewlett-Packard, AOL/Time-Warner, FedEx, Pfizer, American Home Products, Blue Cross/Blue Shield, AT&T, Harrah's, Phillip Morris, Cendant and G-Tech, among others. Corporations consult Fabrizio for his expertise in consumer research, marketing, crisis management, image management, market positioning and public affairs.  

Fabrizio's counsel is highly valued and sought after by numerous national organizations and trade associations, among them, the Air Transport Association, U.S. Chamber of Commerce, the Distilled Spirits Council of the U.S., the National Restaurant Association, the Heritage Foundation and the National Rifle Association, as well as many others.

Fabrizio is recognized by the domestic and international media as a top political pollster, strategist and analyst. That is why he is a frequent guest on CNN's Inside Politics and Crossfire programs along with regular appearances on FOX, MSNBC, PBS, CBS, NBC and ABC news programs. He is often found quoted on the front pages of the New York Times, the LA Times, the Wall Street Journal, The Washington Post as well as in leading magazines such as U.S. News and World Report, Newsweek, BusinessWeek, Fortune and Time to name a few.



Bob Ward is a 25 year practitioner of opinion research, specializing in corporate image, reputation and issues management.

A veteran political pollster, Ward applies the lessons of the campaign trail to his approach in assisting corporations and organizations facing issues. He has extensive experience helping companies in financial services, health care, tobacco, biotechnology, information technology among others. He has helped companies deal with a wide range of issues such as antitrust, consumer privacy, corporate social responsibility, and product liability.

Prior to forming Fabrizio Ward, he headed the Washington, DC office of GfK, leading its Roper Public Affairs Issues Management research group. He has worked for the polling firm Public Opinion Strategies and was a senior vice president at Fabrizio, McLaughlin & Associates.

Ward directed opinion research for Bob Dole's '95-'96 presidential campaign. Along with his partner, Tony Fabrizio, Ward served as pollster to Minnesota Governor Tim Pawlenty. He also served as Strategic Information Director at the Republican National Committee.

Ward has conducted research across the globe in both the developed and developing worlds including Canada, Europe, Central and South America, Asia and Australia. He recently served as pollster in the Ukrainian presidential and parliamentary elections.

Ward holds a B.A. from American University's School of Public Affairs.  He and his family live in Washington, D.C.


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